12 Interesting Facts About Loyalty Programmes In South Africa

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Written by Peter Pedroncelli
VA-Waterfront PROTEA HOTELS
Protea Hotel Waterfront in Cape Town. Photo: Protea Hotels

The PROKARD from Protea Hotels was the pioneer in South Africa

Loyalty schemes became especially popular in the tourism industry, and in 1986 South Africa’s first loyalty programme was born as Protea Hotels created the PROKARD, which remains to this day. The PROKARD allowed users to benefit from frequent visits to their hotels, by receiving perks and discounts on future visits.