12 Interesting Facts About Loyalty Programmes In South Africa

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Written by Peter Pedroncelli
American Airlines produced the first loyalty programme. Photo: Miles To Memories
American Airlines produced the first loyalty programme. Photo: Miles To Memories

American Airlines was the catalyst

In May 1981 American Airlines launched the world’s first loyalty programme with the AAdvantage scheme, prompting companies all over the world to look into the possibility of replicating the strategy, and a few years later South Africa began their loyalty programme journey.