12 Interesting Facts About Loyalty Programmes In South Africa

Written by Peter Pedroncelli

Much like in the United States, rewards and loyalty programmes are popular in South Africa, with numerous retail and business giants structuring schemes that benefit loyal consumers as they understand the value of building a relationship with their customers.

With Christmas only days away, many consumers around the world have been shopping up a storm in order to find the perfect gifts for their loved ones, and many of these individuals will be using rewards cards in order to maximise the benefit they receive from shopping at certain stores or online.

There are many well-structured loyalty programmes currently running in South Africa, with millions of consumers enjoying benefits, earning points and taking up offers that these plans afford them.

We look at 12 facts about these rewards schemes to find out more about the numbers behind the most well established and popular programmes and how they operate in South Africa.

Sources: CNBCAfricaEighty20 Consulting, Tritech Media, Loyalty Programme Engagement SurveySouth African Loyalty and Rewards Survey.

This is an updated version of an article that was published Sept. 11, 2015.