12 Interesting Facts About Loyalty Programmes In South Africa

Written by Peter Pedroncelli
middle class
South Africans make use of loyalty shopping. Image: theeastafrican.com

SA consumers are registered for 10 loyalty programmes per household

South African consumers have an average of 10 loyalty programmes that they are signed up to per household. This number may seem high, and it is for a market that is growing such as the South African examples, but by comparison it is interesting to note that American families are signed up to an average of 18 such schemes.