12 Interesting Facts About Loyalty Programmes In South Africa

Written by Peter Pedroncelli
Not all of the subscribed programmes are used – wikimedia.org

Only half of the loyalty programmes are used

The data collected in the survey reveals that out of the nine programmes on average that South Africans subscribe to, only half of these are actually actively used, leaving the other half dormant. Users often gave reasons such as the fact that they did not want to bring too many cards with them when they go to shops, or they simply forgot bring them with.