12 Interesting Facts About Loyalty Programmes In South Africa

Written by Peter Pedroncelli
Shopping for groceries with rewards in mind – ThinkStockPhotos

There are many reasons driving loyalty programme strategies

There are numerous reasons for retailers and other businesses to begin and maintain successful loyalty schemes. The most quoted reason was to get customers to use products more, while another reason that was often used involved the need to treat customers in a special way, while gathering user data was also high on the list of priorities.