12 Interesting Facts About Loyalty Programmes In South Africa

Written by Peter Pedroncelli
There are two categories of loyalty programmes. Photo: businesspundit.com

Rewards vs Clubs

The survey distinguishes between rewards programmes and clubs as two types of loyalty schemes that are different in the way in which consumers benefit, as rewards programmes are structured marketing interventions that rewards and replicate typical behaviours in customers, while clubs offer a range of benefits to registered members, often requiring payment for membership.