12 Things You Don’t Know About The Cosmetics Industry In Africa

Written by Peter Pedroncelli
cosmetics industry in africa
The SuzieBeauty counter at Junction Shopping Mall in Nairobi. Photo: Sven Torfinn/International Herlad Tribune/nytimes

A target for global brands

The African beauty market is expected to double over the next decade, with a projected annual growth rate of 5-10% in the sales of beauty and personal care products. It is for this reason that global brands such as L’Oreal, Procter & Gamble and Unilever are paying close attention to Africa, and making plans to penetrate the market.