12 Things You Don’t Know About The Cosmetics Industry In Africa

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Written by Peter Pedroncelli
The growing middle class have disposable income for beauty purchases. Photo: Zinkata.com

Growing market thanks to middle class

The wealthy and middle class segments of the African population continue to grow, leading cosmetics companies to focus on the continent. Africa’s middle-class has tripled in size in the last 30 years and is driving the continent’s demand for cosmetics.