12 Things You Don’t Know About The Cosmetics Industry In Africa

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Written by Peter Pedroncelli
SuzieBeauty in Kenya is one of the many success stories on the continent. Photo: Youtube

South Africa and Nigeria are the biggest markets

According to Euromonitor research in 2012, South Africa ($3.4 billion) and Nigeria ($2 billion) were the biggest personal care and beauty markets in Africa (including personal care segments such as deodorant and hair-care). The cosmetics growth trend has spread to new burgeoning markets such as Kenya, Ghana and Ethiopia.