12 Things You Don’t Know About The Cosmetics Industry In Africa

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Written by Peter Pedroncelli
Anti-ageing approaches differ around the world. Photo: Webstagr.am/Omon Akhetuamen makeup

African anti-ageing skincare needs differ from the west

Anti-ageing skin care for Africans is primarily focused on dealing with dark spots and uneven complexion, whereas the focus for Western women is typically aimed at tackling wrinkles. This kind of difference is what makes research and development key to understanding a market.