10 Biggest Gainers Amongst Valuable South African Brands For 2015

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Written by Peter Pedroncelli
Santam Insurance
Santam Insurance – techsmart.co.za

Santam

Santam is a well-established and trusted name in insurance, with a 30% gain in brand value coming in the 2015 Brand South Africa list, ensuring that they receive credit for hard work and strategy culminating in added respect for their business.

The short-term insurer is regarded as a leading brand in the industry, with a local market share of 23%. The brand is almost 100 years old, but operates with an understanding of their clients’ needs and a modern take on communication through social media and digital channels.