10 Biggest Gainers Amongst Valuable South African Brands For 2015

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Written by Peter Pedroncelli
Sandton City
Sandton City – Owned by Liberty – rli.uk.com

Liberty

The insurance and investments giant saw their company’s brand value stock rise by 31% during 2015, ensuring an increase in the list from 34th to 25th position. A Liberty advertising campaign that hits home for many South Africans involves the story of how Liberty was established and the core values that govern it, with Sir Donald Gordon founding Liberty in 1957 when he saw his father struggle to afford retirement despite working hard all of his life. The ethos of the company was built on the need to help others to build a legacy that would allow them to survive comfortably in retirement and take care of their loved ones.

With a strong presence in 16 African countries, they have grown from being a South African life insurer to a Pan-African financial services company that is capable of offering asset management, investment, insurance and health products to customers.