10 Biggest Gainers Amongst Valuable South African Brands For 2015

Written by Peter Pedroncelli
Discovery Medical Aid works with Doctors – ThinkStock


The medical aid giant owns the biggest piece of the pie in the South African market, and has gone on to add investments and insurance to their stable of offerings. They are currently looking at the possibility of opening a retail bank section to compete with the more established banking players in the market.

A 25% increase in brand value this year has seen Discovery raise the bar and move from 24 to 21 on the list, adding further pressure on fellow medical aids and even the insurance industry with regards to their understanding of the markets they operate in and the people they serve.