Executive Team Camille Hearst
Naveen Selvadurai
Employees 1-10
Capital 2,500,000
Location New York, NY
Founded 2015
Kit allows users to discover, discuss, and get interesting products – grouped into kits – for all sorts of activities.


Kit is a new place to talk about the things worth getting. Kit is an exploration in product recommendations—that is, a better way to find products worth getting for our favorite activities and experiences.

The internet can be an overwhelming place to research and find the products you need, especially when you’re looking to learn a new activity or hobby. Search engines and shopping sites don’t understand you and give you reviews from people you don’t know. It’s often easier (and more fun) to get product recommendations from friends and people who know what works from experience. On Kit, you can find everything from Grammy winning-guitarist Drew Shirley’s easy picks for learning to play guitar, to SoulCycle instructor Nina Rutsch’s favorite products for your overall health, to tips for both your morning and evening skincare routines from YouTube star and beauty expert HeyClaire. No matter what your interests are, Kit is your authentic place to find the things worth getting. We were inspired by the Whole Earth Catalog, which was first put together in 1968 with the idea that “the user should know better what is worth getting and where and how to do the getting.” Building on this inspiration, we created Kit because we believe in a community that helps each other learn and easily discover the products they need for the activities that enrich their lives.

Kit on Moguldom

Kit on Google News