Ross has long been a celebrity ambassador for Luc Belaire’s signature rosé premium sparkling wines and champagnes. Ross, DJ Khaled, and others are spokespersons for Luc Belaire. Special edition bottles feature an image of his face.
Ross has authored two books, “Hurricanes: A Memoir” in 2020 and “The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire.” His memoir made it to the revered New York Times best-selling list.
Ross owns more than 25 Wingstop franchises — aviation-themed restaurants specializing in chicken wings.
“I couldn’t believe it when I got to 10 Wingstop franchises. Then, we got to 25, but we are still expanding because Wingstop is doing so great,” Ross told Forbes.
He even gifted his 16-year-old son a Wingstop in September 2021 for his birthday.
“It was important to me the most, of course, is making sure he understands entrepreneurship, working for yours is the foundation of being a man,” Ross said in an interview with The Real TV show, Showbiz Cheatsheet reported. “What meant the most to me is him walking in and out of the Wingstop since he was 4 to 5 years old watching me chase my dreams. That was my way of rewarding him.”