Most Iconic Magazine Covers Of All Time
National Lampoon, If You Don’t Buy This Magazine (1973)
In January 1973, National Lampoon released its notorious cover of a dog with a revolver being held to its head. The magazine jokingly captioned the picture, “If you don’t buy this magazine, we’ll kill this dog.” No dogs were actually harmed in the making of the issue, and photographer Ronald G. Harris’s photo became the magazine’s most memorable cover. It spawned many imitations.