SMW Joburg: How Does South Africa’s Youth Define Success?

Written by Dana Sanchez


Considered the ‘generation of entrepreneurs,’ South Africans ages 13 to 34 think believing in themselves is the most important factor for success: more so than hard work, education and perseverance, according to 3,000 one-on-one interviews conducted for Levi’s.

Mapumeleo “Fry Pan” Mfula, 24, believes he can stop big brands from taking over the Internet. He started his own online store, Returning Home To Create. All clothes are made in Johannesburg with Durban and Cape Town lines about to come on board.

Frypan was part of a youth trend panel hosted by Levi’s at Social Media Week Johannesburg. He spoke to AFKInsider.

View: Part Two