Mali was once controlled by three West African empires. It’s northernmost parts stretch deep into the Sahara desert, and its southernmost region borders the Niger and Senegal rivers. With those vastly different landscapes and a rich history, Mali is a place where you can find fascinating people to work with, and a diversity of trade. Be aware of these 10 tips on business etiquette in Mali if you’re thinking about doing business there.
Malian professionals address one another with French titles, typically starting with “Monsieur” or “Madame” followed by their professional title. For example, “Monsier le Directeur.”
Your meeting will start on time, but it’s customary to show up a little early to allow time for small talk. Meetings will, however, usually run late so don’t make plans for after, and don’t appear in a rush.
Malians speak more than 50 different languages. The most common is Bambara and you can impress your hosts by learning a few phrases in the language. Besides that, speaking French is almost essential if you’re going to do business in Mali.
Gift-giving rules in Mali are complex. Giving small items like a pen or notebook takes place almost every day between people of all sorts of affiliations. Typically, a gift is passed around to every person in the room, sometimes even making its way back to the original gift giver. But don’t give a gift to a host or hostess when invited to their home for dinner. This is insulting and insinuates the host did not provide enough for the guests.
Malians will inflate prices when they know you’re a foreigner. Expect to bargain, and don’t be afraid to walk away (literally or metaphorically) if you don’t like a price. If the individual you’re bargaining with can lower the price, they’ll follow you or offer a better price. If they don’t counter offer, it’s as low as they can go.
In general, direct eye contact is viewed as rude. When speaking to someone in a superior position to you, it is polite to look down at the ground. When speaking with an equal, aim for indirect eye contact.
The majority of Malians are Muslim, and it’s strongly encouraged that foreign travelers follow the dress code. Women should dress conservatively, and nobody should ever wear shorts.
Malians attend a lot of ceremonies and weddings in the middle of the day. These could interfere with the timing of your meetings. Be respectful of that.