Khetia founded Tria Group in 2013, a company that uses public transit vehicles for outdoor advertising, and its client list now includes big names such as Google, Unilever, HP, and more. Over 200 buses in Nairobi now carry ads placed by Tria Group. Khetia is also the founder of Society Stores, a supermarket and retail outlet based in Thika, Kenya. His two businesses generated revenue of over $7 million so far.