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Biggest Sponsors of the 2014 FIFA World Cup

Biggest Sponsors of the 2014 FIFA World Cup

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The FIFA World Cup is the most-watched TV event on Earth, so it’s no wonder that sponsors fall over themselves to get their names associated with the tournament. Advertisements are reserved for sponsors that partner with FIFA years in advance, and shell out millions of dollars to get their spots aired. The following are the biggest sponsors of the 2014 FIFA World Cup — if you didn’t already realize it –their advertisements are everywhere. These are some of the biggest sponsors of the 2014 FIFA World Cup.

Sources: Forbes.com, BusinessWeek.com, News.com.au, FIFA.com, IBTimes.com, Emirates.com, BreakingTravelNews.com, 2Paragraphs.com, Football.Sony.net, PolitiFact.com, JnJ.com

FootyHeadlines.com
FootyHeadlines.com

Adidas – FIFA Partner

Headquartered: Herzogenaurach, Bavaria

Adidas has been an official FIFA sponsor since 1970, and is contracted to continue the partnership through 2030. In contrast, competitor Nike chooses to spend its money sponsoring teams and players, while Adidas aims for the broader base with FIFA. Adidas even has the honor of designing the official match ball for each of the tournaments since the beginning of their sponsorship, and has named 2014 the “Brazuca.”

BusinessWire.com
BusinessWire.com

Coca-Cola – FIFA Partner

Headquartered: Atlanta, Georgia, United States

Coca-Cola, formally associated with FIFA since 1974 and contracted through 2022, has used a variety of new media to highlight its sponsorship. An official anthem for the 2014 World Cup, “The World is Ours,” plays throughout Coca-Cola advertising spots, and the Coca-Cola Happiness Flag – a crowd-sourced mosaic flag made from photos and tweets from fans around the world – is flying at the tournament and on Coca-Cola products.

AirlinersGallery.com
AirlinersGallery.com

Emirates – FIFA Partner

Headquartered: Dubai, United Arab Emirates

Emirates, the first airline sponsor of the FIFA World Cup, chose to get involved with FIFA in 2007 as it realized the opportunity to tap new markets where the World Cup is being held. South America is an important and growing market for the airline. Three major Brazilian cities — Rio de Janiero, Sao Paulo, and Buenos Aires — are served by daily flights from Dubai.

Independent.com.mt
Independent.com.mt

Hyundai Motor Group – FIFA Partner

Headquartered: Seoul, South Korea

Hyundai’s alliance with FIFA manifests itself in a variety of ways. The most visible is the number of vehicles the company has put at FIFA’s disposal for the tournament. Passenger vehicles and buses are plentiful for use by FIFA officials, members of the organizing committee, referees, and media representatives. Hyundai even created unique buses for each of the national teams, decorated with their team colors, flags, and slogans.

QatarisBooming.com
QatarisBooming.com

Sony – FIFA Partner

Headquartered: Tokyo, Japan

Sony is responsible for helping to produce the official album of the 2014 FIFA World Cup through its sponsorship. The “One Love, One Rhythm” album includes anthems for the tournaments by a variety of artists, and has sold thousands of copies. Sony has also taken its sponsorship in a charitable direction, creating a trio of programs in Côte d’Ivoire to promote the tournament. Public viewings of games (on Sony equipment, of course) are being held in major cities around Côte d’Ivoire, and Sony has also worked to organize friendly football matches of multi-ethnic teams to promote understanding between groups.

FriendsMania.net
FriendsMania.net

Visa – FIFA Partner

Headquartered: Foster City, California, United States

A FIFA partner since 2007, Visa has stepped up its sponsorship this year to create a more extensive digital and social fan-engagement program. The company gave 32 filmmakers from around the world prepaid Visa cards to create video footage of how all fans in the 32 World Cup-qualifying countries celebrate football, and even released a mobile app to allow users to “superimpose themselves into scenarios that may happen at the World Cup to make them feel like they are there.”

Source: Forbes.com

Finance.Yahoo.com
Finance.Yahoo.com

Budweiser – FIFA World Cup Sponsor

Headquartered: St. Louis, Missouri, United States

Budweiser, as a part of its parent company Anheuser-Busch InBev, started its sponsorship of the World Cup in 2010 and continues for the 2014 tournament. Brazil actually had an alcohol ban at its stadiums as of 11 years ago in an effort to curb game-related violence, but FIFA pressured the government to pass legislation that will allow for beer sales in Brazilian stadiums during the World Cup. Thanks to the bill, Budweiser will be able to sell its products throughout the 2014 tournament.

Castrol.com
Castrol.com

Castrol – FIFA World Cup Sponsor

Headquartered: Mumbai, India

Castrol’s partnership with FIFA constitutes the largest partnership deal in the global lubricants company’s 100-year history, and it has exclusive global marketing rights in categories that include lubricants, transmission fluids, antifreeze, refined oil, and other gas products. Castrol created a performance index for the 2014 tournament designed to enhance fans’ experiences with data on players’ speed, efficiency and performance in matches.

Sponsorship.com
Sponsorship.com

Johnson & Johnson – FIFA World Cup Sponsor

Headquartered: New Brunswick, New Jersey, United States

Johnson & Johnson is the exclusive healthcare sponsor of the 2014 FIFA World Cup, and has used its position to try to “ignite a movement of caring.” Its campaign, Care Inspires Care (or “Carinho Inspira Carinho” in Portuguese), encourages healthy lifestyles and supports those who help care for the health of others.

HuffingtonPost.com
HuffingtonPost.com

McDonald’s – FIFA World Cup Sponsor

Headquartered: Oak Brook, Illinois, United States

McDonald’s has been an official FIFA World Cup sponsor since 1994, and has the exclusive marketing rights in the retail food service category for the tournament. McDonald’s is also responsible for the Player Escorts Programme, choosing and organizing the children that walk onto the field hand-in-hand with the players. The company uses its partnership with FIFA to promote a balanced, active lifestyle for its customers, and to participate in community football activities.