Mark Walton, managing director of media consulting firm Onyx Global Marketing recently stopped by our studio to discuss transitioning and connecting businesses to Africa, finding an industry niche and scouting resources from abroad. In part two of AFKInsider‘s interview, Walton expands on conceptualizing a business plan which will fit the African market, getting in tune with the African environment and connecting with organizations on the African continent to encourage business creation.
“There are a lot resources that people really don’t take advantage of. The U.S. Department of Commerce actually has a website which has got an entire section on doing business in Africa. Different sectors where you want to have information; it lists those for you — it makes the connection. When you step on the ground in the continent, the U.S. Agency for International Development (USAID) has offices in a number of African countries,” he said.
“There’s so much that we take for granted here [in the U.S.] that is not being done on the continent. You could go with a very simple idea of something that we have been doing here or in other parts of the world and it doesn’t exist on the continent. But that’s not going to happen — in terms of your discovery — until you make a trip.”
View: Part One, Part Three