For new start-ups, one of the most difficult tasks is living up to the envisioned standard or concept which is initially presented. For Joseph Kaizzi, co-founder and CEO of Ugandan-based disruptive technology firm Thinvoid, being transparent — especially in early stages — is key.
The objective of Thinvoid, Kaizzi says, is not to create an entirely new market, rather tackle tech issue that have arisen within the space.
“These new ways often render existing technology less desirable but not necessarily obsolete. For example, location based services are not new, but when you make it affordable and address the common man’s needs like security of their assets, then you are onto something,” he said of the company’s newest venture Tambula, an asset location service.
The start-up is currently in it’s first phase and largely focused on serving motorcycle and vehicle owners. Once “critical mass,” kicks in, the venture will move to push mobile — and in phase four implement new features related to location and device tracking. For now, according to the venture’s website, users can try out tracking and GPS devices, which aside from vehicles can be fitted to items like laptops and within watches or bracelets to be worn by children.
“We [have] disclaimers in place and are very open about device issues. It won’t transmit while under a concrete ceiling, we cannot trace the car if the device goes offline, etc. We try to be open as much as possible. That saves us a lot of stress later,” Kaizzi added, circling back to transparency and user satisfaction.
While market penetration and hardware importation are hurdles for Tambula, the goal of Thinvoid — to crack down on progressive and transformative tech — keeps the team sharp.
“In some special cases, we identify previously unsolved problems and build up solutions to address those problems. However, this doesn’t qualify as a disruptive solution. To disrupt, there has to be an existing process or solution [to the] way things are being done,” Kaizzi added.
Through the CAVI model — a tedious process of collecting, analyzing, visualizing and inferring data — the Thinvoid team implements disruptive technology. The “hallmark” of Thinvoid’s efforts are to “be a world standard in the delivery of technology solutions that meet complex and unique requirements of clients while making simplicity and the ease of use,” he said.
