To coincide with the 2010 World Cup in South Africa, a prototype was created and released. The ball has been piloted and will be distributed in El Salvador, Brazil, Liberia, South Africa, Spain, and Nigeria. In the works is expansion of availability in Haiti, Benin, Honduras, Nicaragua, and Costa Rica in 2014.

The SOCCKET ball even caught the attention of former United States President Bill Clinton at the 2011 Clinton Global Initiative.

He said, “it is an idea for clean energy that hardly anybody on the planet has thought of.”

Clinton referred to it as, “extraordinary — kick a ball, turn on a light.”

This summer, President Obama was pictured with Matthews and several others while bouncing the ball on his head at the Ubongo Power Plant in Dar es Salaam, Tanzania.  President Obama visited the East African country to discuss a new initiative called Power Africa.  With the help of a $2 million dollar launch campaign by the U.S. African Development Foundation and GE Africa, the Power Africa initiative led by President Obama hopes to increase the supply of electricity to rural areas in Africa in three years.

These program benchmarks fall in line with Uncharted Play’s future innovations and offerings.

“I would like to address more social causes — like water and food insecurities — through play and I would like to continue to harness the potential of green technologies,” Matthews added.

“We have a few high level goals this year. The first is to further develop a socially responsible company and brand that encompasses the concept of sustainable play. As we collect user data from the distribution of SOCCKETs, we will be able to truly understand the value of play in the developed and developing world. Our second goal is to launch three more energy harnessing play products,” she said.

The company is in the process of developing a jump rope, skateboard, American football, skateboard and smart soccer ball which all produce and harness energy. Some outdoor accessories, like the jump rope, are made to accommodate varying cultures and communities — for example, Muslim girls in some countries who can’t play outside after the age of twelve will have the option to use the product indoors.

“It is important for us to exist as more than just the SOCCKET,” Matthews said.  “We need to show our company is more than a product, it is a movement.

From creating the SOCCKET,  Matthews and Silverman, “realized that the world of play was truly uncharted territory when it came to tangibly addressing real issues facing society,” Uncharted Play’s website noted.

With the help of Uncharted Play, hopefully the world will catch on and realize that using a piece of sports equipment is more than just a pastime or a way to exercise. Each kick of a ball, toss of a football, or skip of a jump rope is indeed a powerful way to play.