Digital media pioneer Jamarlin Martin launched the GHOGH Podcast Franchise — Go Hard Or Go Home — at SXSW 2018, aimed at millennials.
The new content franchise will be hosted by Martin with guests representing a new generation of business and political leaders.
“The massive success of the film ‘Black Panther’ showed there is a demand for inclusive content that is fresh and authentic,” Martin said. “I believe the podcasting format is a great medium to give our audience something unique and personal.”
The Go Hard Or Go Home Podcast will be distributed across Nubai Ventures LLC, parent of the Moguldom.com domain, as well as iTunes, Google Play, Youtube, terrestrial radio and social media.
Nubai Ventures is a business content and information platform targeting African American millennials. Nubai produces editorial and video content on its Moguldom.com domain across categories including crypto, tech, politics, inequality, and the business of Hollywood.
The first group of GHOGH guests includes:
New GHOGH episodes were recorded in Austin at SXSW. These include interviews with:
A pioneer and thought leader in digital media, Martin grew his prior venture, Moguldom Media Group, into a multiple-brand digital media and entertainment platform. He sold three of his brands in 2017 to Urban One NASDAQ: UONEK.
“Content creators are economically desperate in terms of low monetization stemming from advertising deflation from the Facebook and Google duopoloy,” Martin said. “There is too much content out there that is overly ‘corporate’ and not a lot of hardcore authenticity. In addition to providing great content, we are building the GHOGH (Go Hard or Go Home) content franchise for the people. Advertisers won’t come first.”
Martin was dubbed a “digital powerhouse” by Jet Magazine and he has been listed in the Ebony 100 list of most influential African Americans. His insight and acumen have been hailed in Inc. Magazine, OZY Media — which described him as an “Emperor of Digital Media” — and Digiday and Fortune’s “David and Goliath” column.
Highly respected in the digital media industry, Martin received the prestigious EY Entrepreneur of the Year Award in 2015. He is often cited as a subject matter expert in paid discovery marketing, which he considers an essential element to grow multimillion-dollar digital brands in the shortest time possible.
Martin’s media career began with blogging on financial markets. He founded The Detached Trader. He attended Syracuse University College of Law and earned a political science degree from Morehouse College.