When Jay-Z found out that Cristal didn’t want its brand associated with
the hip-hop community, he didn’t cry, march or tweet. He invested in Champagne Armand de Brignac, nicknamed “Ace of Spades”. According to Forbes, this is the biggest piece in Jay-Z’s wealth portfolio. The racial attack on the hip-hop community by the Cristal CEO was a blessing. It woke us up to do for self as it relates to the business of champagne. Diddy went on to partner with Ciroc vodka. Jay-Z moved America forward when he created a template for Black self-determination in various industries including clothing, spirits, music, entertainment, and technology.