Just a few years ago, Cardi B was virtually unknown. Then she dropped out of college to help support her family — not the conventional definition of a smart move — and the rest is history.
One of the country’s top-selling music artists, Cardi B is also a style icon, influencer and businesswoman. Her growing net worth is a source of fascination, mainly because of the speed at which it’s growing. You can’t accuse her of putting all her eggs in one basket. She makes money off her music, endorsements and partnerships in social media and fashion.
Here are 10 smart money and business moves by Cardi B.
Cardi B attended Renaissance High School for Musical Theater and Technology in New York and later enrolled in college in Manhattan. She dropped out to help support her family by working at an Amish supermarket. The owner encouraged her to pursue another line of work to make more money, according to i-D.
Cardi B started stripping at age 18. It was embarrassing, but she got over that. Talking candidly about her life as a stripper on social media helped make Cardi B famous, according to her bio. “It really saved me from a lot of things,” she said. “When I started stripping I went back to school.” She says stripping was her only way out, a way to earn enough money to escape a dire situation and get an education. Nonetheless, she eventually dropped out of college. Her “no filter attitude” helped her become an Instagram celebrity, Refinery29 reported.
In 2015, Cardi B joined the cast of the VH1 reality TV series “Love & Hip Hop: New York”. She is considered the breakout star of the show’s sixth season, according to her bio. In December, 2016, after two seasons, she announced that she was leaving the show to further pursue a career in music.
In February 2017, Cardi B signed her first major label record deal with Atlantic Records. Her debut single, “Bodak Yellow”, reached No. 1 on the U.S. Billboard Hot 100 chart, making her the second-ever female rapper to do so with a solo output. The single was included on her debut studio album, “Invasion of Privacy” (2018).
Cardi B’s net worth is more than $8 million, according to Celebrity Net Worth. Most of that has accumulated since 2017, when her breakout single, “Bodak Yellow (Money Moves),” launched her into the mainstream, PopSugar reported.
Cardi B took home the award for the Best Rap Album of the year at the 2019 Grammy Awards, becoming the first solo female artist ever to win in the category, according to CNN Money.
In 2018, Cardi B starred in an Amazon Super Bowl commercial as the voice of Alexa. She refused to answer a kid’s question on how far away Mars is. “Why would you wanna go to Mars? There’s not even oxygen there,” she said. She also refused a man’s request to play country music,
“It was the definition of influence before being an influencer was an actual thing people put in their social media bios,” according to
Noisey, Vice’s music channel.
Cardi B signed a sneaker deal with Reebok in late 2018, joining the ranks of Missy Elliott, Gigi Hadid, and Ariana Grande, The Cut reported.
In the past, Cardi has collaborated with Fashion Nova and Steve Madden, The Cut reported. The latter relationship didn’t end so well and became a part of an argument with Nicki Minaj that involved throwing a shoe, which created more headlines. Tom Ford named a lipstick after Cardi, and it immediately sold out.
When Cardi B rapped about Christian Louboutin on “Bodak Yellow,” searches for the luxury label’s heels increased by 217 percent, according to Racked. When she name-dropped “those Balenciagas — the ones that look like socks” on “I Like It”, Fashion Nova started manufacturing lookalikes of the popular designer style, The Cut reported.
Insider reports that Cardi B’s net worth was $400,000 in January 2016 and $1.5 million in February 2017. By September 2017, AOL reported that her net worth had grown to $4 million or $5 million. She hit $8 million by August 2018.
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