“I think you can give a pure artistic product if you understand how to build your own industry,” Hussle said. “A solution built by an artist serves the artist more than the solution the capitalist comes up with.”

Nipsey Hussle, Forbes interview, 2015

In 2015, Hussle sold 100 copies of his record “Mailbox Money” for $1,000 each as part of his Proud2Pay campaign. In doing so, he cut out the middle man, distributing straight to fans.