12 Soccer Sponsors That Drive The African Game

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Written by Peter Pedroncelli

Africa loves soccer, and the popularity of the sport has inevitably attracted soccer sponsors that provide funds in the form of sponsorship deals to be associated with the various competitions taking place around the continent.

One of those competitions was the recently-concluded 2017 Africa Cup of Nations, which was a success in part due to the work and support of sponsors.

These global and local brands are important to the development of the sport, ensuring that the most popular brands on the continent are associated with the regional and continental competitions that command the most attention and support from fans.

Numerous brands benefit from this, while the competitions themselves require the finances provided by these deals to survive and thrive.

We take a look at 12 soccer sponsors that are involved in sponsorship of the beautiful game on the African continent.

Sources: CAFOnline, BBCSport, CNBCAfrica, Goal, StandardBank, iSportConnect.