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8 Facts About Algeria’s Sugar Refinery King, Issad Rebrab

8 Facts About Algeria’s Sugar Refinery King, Issad Rebrab

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Self-made Algerian billionaire Issad Rebrab, 72, is one of the 10 richest people in Africa, CEO of the country’s largest private company, and he got there through one of the most beloved and craved substances in the world — sugar. Rebrab’s largest contribution to the economy is Cevital, Algeria’s largest privately held conglomerate. He employs 12,000 people and has interests in electronics, steel, and food. He owns one of the largest sugar refineries in the world, producing 1.5 million tonnes of the sweet substance per year. Here are eight things you didn’t know about sugar king Issad Rebrab.

Sources: Africareview.com

Issad Rebrab. Photo: Jeuneafrique.com
Issad Rebrab. Photo: Jeuneafrique.com

He bought a media group

Rebrab recently acquired El Khabar media group. El Khabar publishes one of the highest circulating papers in Algeria, selling over 300,000 copies a day, and the media group also owns a TV channel, a printing press and a distribution firm. Media isn’t a new line of business for Rebrab. He already owns the French-language Algerian daily Liberte. The Algerian court attempted to block the sale.

Sources: Dailymail.co.uk, Forbes.com

Issad Rebrab. Photo: Yahoo.com
Issad Rebrab. Photo: Yahoo.com

His family sticks together

Rebrab has five children—four sons and a daughter—each of whom works at his company Cevital. Rebrab is the son of militants who fought for Algeria’s independence from France. From a humble upbringing, Rebrab attended a modest vocational school instead of the prestigious universities many of his fellow rich-list members went to.

Source: Successstory.com

Issad Rebrab. Photo: Newafricanmagazine.com
Issad Rebrab. Photo: Newafricanmagazine.com

He is Algeria’s first billionaire

When Rebrab graduated college, he immediately started teaching business law and accounting, but he soon left teaching to start his own accounting firm. Rebrab’s first investment came when one of his clients suggested he mogul invest in his metallurgic manufacturing company. He went on to create several more businesses in the same industry.

Source: Successstory.com

Issad Rebrab. Photo: Youtube.com
Issad Rebrab. Photo: Youtube.com

Not everyone is happy about his success

Rebrab’s success is abnormal and not entirely welcome in Algeria—a country with deep socialist tendencies, and relatively new to independence. Rebrab has admitted, “entrepreneurs are accepted, but not encouraged.”

Source: Forbesmiddleeast.com

Issad Rebrab. Photo: AfricanBusinessMagazine
Issad Rebrab. Photo: AfricanBusinessMagazine

Terrorism affected his business

In 1995, terrorist attacks destroyed the majority of Rebrab’s installations. He left Algeria and lived in France for a few months. When Rebrab returned to Algeria, he started building Cevital. Cevital’s involvement with France didn’t end when he returned to Algeria — excess sugar from Cevital is exported to Europe.

Source: Successstory.com

Issad Rebrab. Photo: Dailymail.co.uk
Issad Rebrab. Photo: Dailymail.co.uk

He was a hopeful presidential candidate

Reports circulated in 2012 that Rebrab would run for the presidential election in 2014. The business icon allegedly put together a campaign team of former cabinet members, fellow businessmen, and select media personalities. His supporters hoped he would run because of his in-depth knowledge of the Algerian economy, and his longtime success as a business manager.

Source: Northafricapost.com

Issad Rebrab. Photo: Venturesafrica.com
Issad Rebrab. Photo: Venturesafrica.com

He is vocal about politics

Although Rebrab did not end up running for president, he is vocal about what he thinks politicians in charge should do. Rebrab warned that by 2020 there will be 10 million unemployed people and that the administration will not be able to create enough jobs to solve this problem. He urges the country’s leaders to encourage the private sector, which can then invest in large projects that could create jobs.

Source: Northafricapost.com

Issad Rebrab. Photo: Stargist.com
Issad Rebrab. Photo: Stargist.com

His lesser-known endeavors

Rebrab owns a port unloading terminal in the Mediterranean basin, mining company Cevital Minerals, exclusive distributorships for Hyundai and Fiat in Algeria, agricultural produce firm Ceviagro and a company that assembles and markets Samsung products in the country called Samha.

Source: Northafricapost.com