8 Brands That Are Endorsed By African Sportsmen

Written by Peter Pedroncelli


Amstel Malta – John Obi Mikel

Chelsea’s Nigerian midfielder John Obi Mikel benefited from a lucrative endorsement with brewer Amstel Malta, making a reported sum of $4 million from the deal. The commercial above attempts to tell the story of Mikel’s rise from playing on the streets of  Jos in Nigeria to turning out for English Premier League club Chelsea, as well as representing the Super Eagles at the World Cup. In the ad he features alongside Nollywood star Genevieve Nnanji, who also has her rise documented in the advert.