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Kenyan Exporters Call for Marketing Strategy, Resources

Kenyan Exporters Call for Marketing Strategy, Resources

The exporters have asked the government to develop the irrigation systems in the country and promote water harvesting in addition to efficient utilization of water resources. By so doing, the industry would be assured of sufficient products all year through, say the traders.

Moreover, agricultural exports have been affected by stringent tests for maximum residual limits that are now being undertaken by the European Union.

“The West has discovered that the same chemicals that are banned there are used to grow crops in Kenya which are then exported to Europe and America. A lot of farmers are now losing out by finding that their produce is not accepted in foreign markets and has to be destroyed,” said Kenya Institute of Organic Farming Director John Njoroge.

Over-reliance on traditional markets – which have become overcrowded due to the entry of new players as well as lack of new markets – has hampered efforts to grow the quantity and variety of exports. This calls for intensified market development and promotional efforts in regional markets such as South Sudan, the Democratic Republic of Congo, Angola, and the United Arab Emirates. The Council recommended that aggressive marketing campaigns be undertaken in order to boost trade.

The absence of an international exhibition center in Kenya was noted to be a problem. At present, exhibitions are held at various venues, many of which were not constructed with such activities in mind. The Council has therefore recommended diversifying Kenya’s export products range and integrating the youth and women in production of goods and services. The Council also recommends establishment of effective and functional distribution channels.

Barriers and Promised Funds

Within the East African Community, non-tariff barriers were cited as the greatest hindrance to exports within the region. The Council noted that although the Common Market Protocol had been signed more than three years ago, partner states have yet to fully implement its recommendations. Bidco Oil Refineries chief executive officer Vimal Shah said that although the Common Market Protocol allows free movement of people, goods and services, most EAC member states were hindering free trade through non-tariff barriers.

President Uhuru Kenyatta has promised that the government will set up an export development fund to boost export trade. According to the Daily Nation, Kenyatta insisted that credit guarantee schemes would counter high loan costs. Sustainable financing of exports are to be supported by an Export Promotion Council endowment fund.

The president has also encouraged exporters to pursue more markets for exports, especially within the region and around Africa. He noted that global export trade patterns were moving towards intra-regional trade, where countries are increasingly doing business with their neighbors. Kenyatta noted in this regard that European Union countries trade more among themselves — a trend that is lacking in Africa.