This Is How Badly Facebook Wants To Be In Africa

Written by Julia Austin

Africa is notoriously difficult for outsiders to crack.

That’s how asset analyst Chris Gilmour in South Africa describes getting a foothold on the continent, according to Bloomberg.

Facebook is one of many major companies trying to gain customers in Africa and it has gone the distance to promote itself there. How far? To infinity and beyond. Well, maybe that’s overstating it but Facebook works through satellites in space beaming the Internet down on sub-Sahara.

What are the issues Facebook is facing in Africa, and how it’s tackling them? Here’s how badly Facebook wants to be in Africa.