MallforAfrica And eBay Partner So Africans Can Sell Handmade Goods To US Consumers

Written by Peter Pedroncelli

Louis van Zyl

 

African e-commerce platform MallforAfrica and global e-commerce market leader eBay have announced a development that builds on their existing partnership to enable the sale of African handmade goods to U.S. customers.

MallforAfrica and eBay will now provide Africans in Nigeria, Kenya, Ghana, South Africa, and Rwanda with a new platform to sell their unique artisan products into the U.S., according to ITWebAfrica.

Founded in 2011, MallforAfrica enables Africans to purchase products from more than 200 U.S. and British online retailers through their e-commerce platform, staying true to their slogan, “shop global, pickup local”.

MallforAfrica and eBay began their partnership in 2016 with the launch of the eBay “Powered by Mall For Africa” app in Nigeria, Kenya, Ghana, and South Africa, according to Tech Crunch.

This new development allows Africans to sell their products to U.S. customers.

The products will be listed on the MallforAfrica store on eBay.com, with product categories such as fashion, art and collectibles, jewelry, and clothing.

New categories and additional African markets will be added to the platform in the months to come, according to Fortune.

New markets for African handmade goods

MallforAfrica CEO Chris Folayan expressed his excitement at the new development.

“We couldn’t be more pleased with extending our partnership with eBay as we empower, expose, and positively affect thousands of hardworking artisans while making it convenient for U.S. shoppers to purchase African-made products that would otherwise be unavailable to them,” Folayan said.

Andre Van Dyk, mall of africa
Andre Van Dyk

“As someone who grew up in Africa, became an entrepreneur, and who currently does business in Africa, I know first-hand the importance of cross-border trade and having the opportunity to expand a business internationally,” he added.

The internet’s contribution to Africa’s gross domestic product could rise to 10 percent, or $300 billion, by 2025, according to a report by consultants McKinsey’s & Company.

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  • Thulani Nxumalo

    This is lovely. I believe though that it is a huge mistake to believe we’re better off trying to attract American consumers in the place of focusing our energies on strengthening the market of African consumers. Many think it would take long before this is successfully accomplished, whereas if strategically acted out could take off sooner than we can imagine. Most importantly, it would contain and spread wealth within the confines of our continent. American and foreign interests will always exist, but we’ll always struggle to sustain that attraction if we’re weak and divided like we currently are. What’s worse is that current African products are limited to the limited economic scope we’ve placed ourselves in, whatever the reasons of our self-undermining.