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Tech Rules In The Gym As Virgin Active Plans Kenya Expansion

Tech Rules In The Gym As Virgin Active Plans Kenya Expansion

Virgin Active, one of the world’s largest gym chains, said it plans to expand into new markets including Kenya and add locations in Namibia over the next 12 months, completely overhauling its digital operations after being bought by South African billionaire Christo Wiese, CityA.M. reports.

It already has 267 clubs in nine countries, and plans also include opening new gyms in Botswana, Bangkok and Singapore, according to ThisIsMoney.

In South Africa and Namibia, Virgin has 114 clubs. In Europe, it has 146 clubs, including 101 in the U.K., according to CityA.M.

The Virgin Active group uses electronic signatures to sign up new members and is now rolling them out in all of its clubs throughout Africa, according to ITWeb.

The fitness group was headed towards a Johannesburg stock market listing before Wiese’s firm, Brait, acquired an 80-percent stake for £682m ($1.07 billion) in April, CityA.M. reports.

The deal is expected to be completed within a year subject to approval by the South African and Namibian competition authorities. Sir Richard Branson’s Virgin Group will be left with a 20 percent stake.

The chain said underlying earnings jumped 13 percent in 2014 to £124m, ($184.8 million) driven by growth across all of its territories, with revenue up 4 percent to £638.6m ($1.02 billion).

Revenue and underlying earnings across Virgin’s 114 clubs in South Africa and Namibia rose 12 percent, according to CityA.M.

Virgin revamped existing sites in 2014 and launched 11 sites including its first in Thailand.

It also plans new sites in Singapore and Bangkok over the next year and is overhauling its digital operations so that gym-goers can track their fitness progress online. Virgin plans to launch its first “tech-focused” gym at London’s Cannon Street in the next few months.