Quartz, a global business website owned by US-based digital business news firm Atlantic Media, is on course to launch an Africa focused outlet this June to update its readers on developing business happenings on the continent.
The site, which says it gets over 100,000 unique readers from Africa every month, wants to replicate its success with Quartz India, which has expanded to reach 1.3 million readers since it was launched in June 2014, on Quartz Africa.
“The rise of the African consumer economy is one of the biggest, and most under-covered, stories that are critical for business readers,” Quartz said in a statement posted on its website.
“Modeled after the Quartz India experience, Quartz Africa will be automatically viewable to readers in Africa via qz.com, and its content will be available to readers outside the region through the Quartz Africa view via qz.com/africa.”
Quartz has hired London-born Nigerian Yinka Adegoke, who has previously worked for Reuters and Billboard, as its Africa Editor. Adegoke will lead the Quartz Africa team, consisting of journalists, freelancers, and contributors from across the continent.
Africa’s high growth rate over the last decade has attracted several global media companies in the recent years as global companies wake up to the attractiveness of the continents youthful population coupled by a high economic growth rate.
“Those dynamics are just beginning to unleash pent-up creativity, and are driving innovation and attracting smart investors from around the globe,” said Adegoke.
Other global media firms that have ventured into Africa in the last two years include US-based digital media firm Moguldom, the parent company for AFKInsider and AFKTravel, and Mail & Guardian, which set up its Africa division in 2013.
Quartz was launched in 2012 and is focused on the “new global economy” and seek to address business leaders and senior decision makers across industries and markets. It says it has more than 10 million unique visitors monthly and over 40 journalists around the world.
“As a digital and mobile-first publication, Quartz has great commercial potential in Africa,” Jay Lauf, Quartz co-president and publisher said.