Kenya Commercial Bank An East Africa Social Media King

Written by Staff

From Standard Digital

KCB Group has emerged the winner for Africa’s premier social and digital media awards, cementing its position as the region’s leading financial institution.

The largest Bank in the East African region by asset base and branch network was named the winner for “Best Use of Social Media by a Financial Institution in Africa” during the Social Media Africa Awards gala in Lagos Nigeria on Saturday night.

KCB Group CEO Joshua Oigara said with the increased brand awareness and loyalty online, KCB has been keen to leverage on social media to meet its business objectives. “Today, Social Media has grown from being a mere digital channel for “socialising” to one of the most powerful digital marketing tools for products and brands.

It has also proven to be a very cost-effective way of communicating to a global audience,” said Mr Oigara after KCB Group won the award.

KCB has invested heavily in social and digital platforms in a bid to reach out to its targeted audience in different locations given its presence in six African countries and a wide network of over 240 branches. KCB’s journey in Social Media began in 2010 and since then the growth has been tremendous, making it the most followed bank in Kenya.

On Twitter, the Bank has 57,142 followers while on Facebook, it is the second most liked page of all lenders in Kenya. The Bank boasts of at least 264,270 likes. Due to the Bank’s huge investment on social media, on average it takes less than 12 minutes for customers to get replies to their queries as more customers turned to Social Media for customer service as opposed to making phone calls.

Read more at Standard Digital