Online shopping, an activity which is enjoyable and simplistic for most with an internet connection presents an unlikely hurdle for shoppers in Tunisia. With the Tunisian Dinar being a closed currency — meaning it cannot be traded or exchanged online, nor taken out of the country — participating in the e-commerce community is quite the task.

According to Tunisia Live, activists launched a campaign that begs the translated question: where is Paypal? The rising viral initiative, #WinouPaypal, challenges the government to lift restrictions on the use of Paypal and tries to encourage participation in the global market — a task that is hard to achieve when the currency is closed to promote domestic spending.

“Other people around the world have Paypal, and that’s how they want to do business. It’s not just for developers. Businesses in Tunisia are being prevented from reaching customers abroad by the lack of any common and reliable payment system,” Ahmed Ouradi, a young developer and campaign activist told Tunisia Live.

Buying online requires an in-person visit to the bank — only during business hours — where the Dinar is converted and transferred into an electronic payment system, like Mdinar, which is connected to a mobile device or internet account. This, Ouradi told Tunisia Live, can be a very slow process.

Further more than the government’s effort to boost domestic wealth is the idea of The Tunisian Central Bank that opening up trade will interfere with trade policies, the report noted.

Most online shopping sites will accept credit or debit cards, but cards from Tunisia are no good for international purchasing purposes. Tunisia Live also reported that small businesses wanting to flourish within the global market are ultimately hindered because of the restrictions on the use of Paypal.