From CNBC Africa/written by Farhaanah Mahomed

MTN has unveiled its Betterme App to urge Nigerians to maximise their Internet usage.

“In the past, the focus was on voice – that is the ability to connect people so that they could make phone calls. This industry has achieved that with well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014; that dispensation was known as Telco 1.5. Now we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet,” said Funmi Onajide, general manager of corporate affairs for the MTN Group LTD. 0.44% speaking at the launch ceremony.

She added that the Better Me campaign will aim at building on the innovation drive among the youth and expose Nigerians to the internet’s full potential as well as the various digital and data products and services that could enhance their lives.

 

 

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