Written from Ehidiamhen Okpamen | From Ventures Africa

Business in Africa is exciting, and this is more of fact than sentiment. But, in the 21st century, change is the new normal and stability is the exception.

Today’s world has seen more shifts than one can reliably count, and these shifts cover everything from gadgets to business models; Africa has not been left out of the very real impact that innovation is having on today’s world, and the result has been newer ways of doing business on the continent.

The old story of business, which was heavily themed around capitalism, is fast changing. In years past, business was primarily about economics, making money and profits. Hitherto, the only constituency that mattered were shareholders, and there was little concern for the environment or for anything socio-economic for that matter.

The story is different today; business is no longer about just economics and money. While each business must necessarily make money, business today gets its meaning from being a part of society, from creating value for customers and bettering their lives. 

Read more at Ventures Africa