Illusionists flown in from Spain, flowers imported from France, or an R&B superstar flown in from the United States. No request seems to be out of line to Nigeria’s rich when it comes to the most beautiful day of their life. And don’t even mention the b-word – budget, that is – ’cause whatever the bride wants, the bride gets.
Due to its oil reserves, gas, telecom and rising entertainment industry, Nigeria may consider itself Africa’s largest economy as of early 2014. But natural resources and Nollywood aside, there’s another million dollar business out there giving the national GPD a major boost: the wedding events business.
The West African nation may be home to the majority of Africa’s billionaires, but there’s no shortage of millionaires either. “Our core clientèle is mainly made up of millionaires. They will not hesitate to spend the money in order to get what they want. If they need to fly in an artist from America, or a decorator from Dubai or London, they will do so,” says Funke Bucknor, founder of Nigeria’s leading wedding and events company, Zapphaire events.
Written by Declan Eytan/Read more at Forbes