These international brands are getting ahead of the rest, who will soon undoubtedly set their sites on the growing economy of African countries. Here are 12 international companies expanding in Africa in 2015.
After H & M announced plans to open its first store in South Africa in 2015, the country’s Woolworths Holdings Ltd. Merged with Australia’s David Jones Ltd. to hopefully stand a chance against the Swedish mega chain’s presence.
Cotton On opened their regional headquarters in South Africa in 2014. The brand has around 1,300 employees in the region, and plans on expanding its 100 stores in the region to 300.
Coca-Cola has teamed up with SABMiller plc to bring their bottling operations to Southern and East Africa. The new company will be called Coca-Cola Beverages Africa and will serve 12 “high growth” countries on the continent.
As mentioned before, SABMiller will be teaming up with Coca-Cola for the Coca-Cola Beverages Africa project. Even though the company will take Coca-Cola’s name, SABMiller will be the majority shareholder with 57%, while The Coca-Cola Company will have just 11.3%, and their third partner Gutsche Family Investments will have 31.7%.
Dominos already has two operations in Kenya and now plans to expand in East Africa. The company has adapted its menu to local preferences, by offering pizzas like the Swahili Chicken.
Good news for their taste buds but bad news for their waistlines: Africans can expect to see up to seven Cold Stones open throughout the continent in the next five years. The first already opened in Kenya.
Marriott plans to open 9 hotels throughout Africa in 2015, and 1,300 rooms. The company plans to expand from 10 to 17 African countries, and is receiving a $1.5 billion capital investment for the projects.
Research firm Frost & Sullivan’s had some of its global experts predict tech trends in Africa in 2015, and they believe Google and Facebook will expand their presence in Africa in 2015.
The brand launched “The L’ Oreal Professional African Salon Institute” in 2014, which could be a hint that the brand will continue to expand in the continent.
European mobile brand Fly has seen great success in its recent expansions in Saudi Arabia, Qatar, and Kuwait to name a few, which has inspired it to move onto Africa. The company has plans to expand to Iran, Egypt and other African countries. Fly smartphones are already available to Nigerian customers.
Starbucks plans on opening 1,600 new locations in 2015, including 150 in Europe, The Middle East and Africa.