From Forbes

The annual ranking of the most admired and most valuable brands in sub-Sahara Africa, Brand Africa 100, was announced earlier today at the Nairobi Securities Exchange, in Nairobi, the capital of Kenya. Established in 2011, Brand Africa 100 measures and ranks brands that consumers admire and their corresponding values. “Prior to 2011, there was no independent measure of the value and the performance of any brand in Africa, whether local or foreign. We wanted to capture and measure the value African consumers placed on brands that closely aligned with their core values and best reflected their lifestyles and aspirations,” said Thebe Ikalafeng, founder and Chairman of Brand Africa and Chairman of Brand Finance Africa.

Written by Farai Gundan/Read more at Forbes