It is catchy isn’t it? There’s no denying that the “Big Five,” a relic of trophy hunting days, is a great marketing catchphrase. And unfortunately, alternative phrases don’t spring to mind. Some parks lacking the Big Five will focus on the quantity of animals that can be spotted, others emphasize an unusual or varied collection of wildlife, and promoting proximity and authenticity also helps national parks attract customers. Yet nothing can compete with the continent-wide universality of those two little words. So while the big five is an outdated concept, it’s difficult to vision how the term will be wiped from safari vernacular.

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