10 Important Things to Know About the UN’s HeForShe Campaign

Written by Keren Mikva
Flickr.com UNWomen

HeForShe was created by the Publicis Dallas agency on a pro bono basis

Brad Roseberry, chief creative officer at Publicis Dallas, spoke about the campaign, “It’s a deceptively simple premise, a women’s rights campaign without a single woman…The subject is well-trod ground. We wanted to do something different.” He also mentioned that an initial first outreach push will be to encourage supporters to change their Facebook profile pictures to the HeForShe logo.

Source: NYTimes.com