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Nigeria Online Supermarket Boss ‘Gloo-ed’ To Customers

Nigeria Online Supermarket Boss ‘Gloo-ed’ To Customers

Olumide Olusanya is CEO of gloo.ng, Nigeria’s biggest online supermarket, and he says his company doesn’t deliver groceries; it delivers happiness.

Olusanya’s vision for gloo.ng mirrors what Amazon did for online book sales and delivery. He says he plans to forever change the way Nigerians shop for food and necessities.

“Our inspiration was in spotting the market gap and customer pain with a billion-dollar potential,” Olusanya said in an interview with AfkInsider.com. “And our conviction is that every experience we’ve had, every relationship we’ve had and have, and everywhere we had been up to that point of recognition of the opportunity, have all been a preparation for this one single opportunity in time.”

Featuring a format where customers can go online and order groceries for timely delivery to their homes, Olusanya, 42, said gloo.ng — which has been renamed and rebranded from the former BuyCommonThings.com — helps clients save on time, stress, and money while shopping for food and living essentials. Shoppers log on to the site, select items for purchase, then pay for their purchases with either an Internet banking direct transfer, a debit card, or pay cash on delivery. The service is available 24/7 with free delivery usually on the same day, depending upon when the order is received.

“What sets us apart from the others is low prices, legendary service, fastest order-to-doorstep time, and mostly same-day delivery,” Olusanya said. “Our vision, mission, and culture, as represented by our values — or the ‘7 Extremities of Gloo’ — are the key differentiators.”


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Those values, detailed on gloo’s website, consist of customer focus, execution, frugality, team players, and integrity, among others. The company’s mission is to “change the way Nigerians shop for groceries,” and to “get them glooed” to the service.

Early response is favorable,  Olusanya said. Customer comments on the website range from raves for timely delivery to cheers for making their shopping chore easier and cheaper.

Olusanya contends e-commerce is evolving into the most effective form of directly marketing products and services to his customer base — and he believes he’s in the right place at the right time.

“Ten years from now our delivery vans and bikes will be as easily recognizable in Nigeria — and hopefully West Africa — as UPS’s brownish black delivery vans are,” he said.

“Our entire life’s compass had been pointing in the direction of this one moment in time,” he said. “This is how we will make my own dent on the world like Elon Musk (founder of SpaceX and co-founder of Tesla Motors and PayPal) and Jeff Bezos (founder and CEO of Amazon) before us are doing.”