Born and raised in South Florida by Ghanaian parents, Danielle Kwateng always had a connection to magazines focused on lifestyle and entertainment, so it was no surprise that she drifted towards the fashion world and is currently the senior editor of fashion website StyleBlazer.
Based in New York, StyleBlazer is geared towards the chic, style-driven woman in America.
Before StyleBlazer, Kwateng attained a Bachelor of Arts from Howard University and a Post Bachelor’s from Columbia University, which saw her write for Glamour Magazine, People StyleWatch, Ebony, and Uptown Magazine.
Through these ventures she’s interviewed a number of A-list Hollywood celebrities, including actress Tracee Ellis Ross, celebrity hair stylist Ted Gibson, model Selita Banks, Solange Knowles’ stylist Chuck Amos, singer Miguel, actress Nia Long, rapper Common, filmmaker Spike Lee, and rapper Drake, among many others.
AFKInsider caught up with her after she was featured on face2face Africa. Here is what she had to say about fashion in Africa and her plans for her second home — Ghana:
AFKInsider: What do you think about the African fashion industry?
Kwateng: I think the African fashion industry has always been around, but I think the image given to it has been warped by Western culture. When Westerners think of “African fashion” they’re typically attributing it to Vlisco fabrics that are made in The Netherlands. Truth is, African fashion derives from religion, nature and landscape– that manifest itself in very organic colors and textured fabrics. While Ghana is best known for wax cloth, other countries in the continent use calf hair, feathers, hemp and other nature materials to create clothing. It’s a lot more diverse than people know. And I think it’s finally getting a voice, especially with Mercedes Benz Fashion Week Johannesburg.
AFKInsider: What African fashion trends do you think are good for the U.S. market?
Kwateng: In terms of current trends, sets would do very well in the U.S. market. For Spring 2015 I’m seeing a lot of skirt sets on the runways, which West Africans have been doing for years. They’re great because matching sets can be paired together or mix-matched with different tops and/or bottoms.
AFKInsider: Who would you say defines fashion trends in Africa?
Kwateng: I think the real purveyors of fashion trends in Africa are the actual people there. The women who wear traditional cloth, the young boys who suit up for social events, the elders who dress for ceremonies– I think that’s where the richness of the culture is found. Movie stars like Lupita Nyong’o definitely bring a look to the mainstream world, but she’s styled by an American stylist. So overall her red carpet style is dictated by that.
AFKInsider: Would you ever return to Ghana in the future?
Kwateng: Absolutely, I’d return to Ghana. I’m hoping to eventually make it my second home. Especially with the booming tech and business market, the potential in my country is limitless.