Ever Hear Of A Karenjy? Madagascar AutoMaker Hopes Its Car Catches On
From Business Recorder
When you next shop around for a new car, the chances are you will not buy a Karenjy.
For a start, only a dozen are built each year, by hand, on the Indian Ocean island of Madagascar and none are exported outside the impoverished nation.
They don’t come with electric windows, airbags, sat nav, or other conveniences long considered standard.
And in terms of looks, their long sloping front and boxy hindquarters may be something of an acquired taste.
All this has meant that since Karenjy was founded by the state in 1984, the island’s only car manufacturer has been thoroughly pummelled by foreign competition on its home turf.
“Everything is based on design and the previous Karenjys looked very bulky,” said Nantenaina Andrianaivoson, a young Malagasy father who drives a Peugeot 307.
Read more at Business Recorder