From Vanguard via AllAfrica

New study by Terragon Group released for the second quarter of 2014, has revealed tremendous growth in the state of digital media and users’ online behavior in Nigeria over the past twelve months.

The report which was compiled after a recent survey from a pool of online participants across various locations in the country, showed heightened growth in the area of internet usage, social media participation and e-commerce, and the opportunities the trend presents for marketers.

The comparative study shows growth patterns from 2013 to 2014, with focus on mobile phone and internet usage, broadband penetration, Mobile Number Portability (MNP) and Mobile money.

Interesting to note were the insights presented for e-commerce which showed that there had been a 15 per cent increase in users’ purchases online from results in 2013.

By end of June 2014, 63 per cent of Nigerian internet users had bought at least one item online. 60 per cent of these buyers claimed to have used their mobile phones for these purchases.

Considered to have influenced this increase in e-commerce activities, are increase in internet penetration through mobile, increase in data bundle purchases and online activities such as search, social media interaction, downloads and emails, within the period.

Read more at AllAfrica