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Jumia Launches E-Market Platform For Local Entrepreneurs

Jumia Launches E-Market Platform For Local Entrepreneurs

Africa’s fastest growing e-commerce firm Jumia  is using both front door delivery and pay-and-ship methods to try and entice new and skeptical customers, the firms managing director told CCTV Africa in an interview.

Parinaz Firozi, Jumia’s managing director, said the company had this month launches a e-market model where local retailers can set up shop on line, which empowers local entrepreneurs to reach more customers while at the same time reducing Jumia’s operating costs.

Jumia’s has a presence in eight countries and has managed to build a successful online business despite the glitches in internet and phone service along with cyber threats  in most African countries. Offering pay-on-delivery and trusting that tech savvy shoppers will find the online retail experience convenient has began to pay off.

“There is a emergence of a middle class, so more people have a disposable income and are willing to go and shop online,” Firozi told CCTV Africa.